The inaugural Latido Festival finds its home at Retama Park on Friday, May 8.

© Latido Festival

SAN ANTONIO, TX–January 29, 2026– This May, get ready for a celebration built from the heart of Mexican music — and the communities who live it. The inaugural Latido Festival finds its home at Retama Park on Friday, May 8, featuring powerhouse performances by Tucanes de Tijuana, La Mafia, and Los Herederos De Nuevo León. 

Named after the Spanish word for “heartbeat,” Latido Festival is a spacious open-air festival perfect for dancing, gathering, and celebrating the rhythm, emotion, and deep-rooted community at the center of Mexican music traditions. Open to all ages, Latido Festival brings us together for an electric night of corridos, norteño, cumbia, and pure fiesta espíritu. 

This isn’t just a concert — it’s a festival gathering. 

Cold beer, incredible food, sprawling outdoor spaces, and dancing shoulder-to-shoulder as families and friends come together to feel the music they grew up with… and create the memories they’ll make now. 

TICKETS AVAILABLE NOW 

Early ticket buyers can lock in General Admission for just $49 and VIP for $99, available only while supplies last. Once these tiers sell out, prices will increase. 

VIP tickets include express entry, access to premier viewing areas, and exclusive drink inclusions. Bottle Service tables and group packages are also available by inquiry at latidofest.com/market/san-antonio. 

ARTIST LINEUP 

● Los Tucanes de Tijuana – Born on the border, Tucanes de Tijuana define corridos with orgullo, historia, and power. 
● La Mafia – From Texas to the world, La Mafia defines Tejano love songs with soul, style, and historia. 
● Los Herederos De Nuevo León – Presenting the next generation of norteño music, llevando la tradición con orgullo. 

FOR EDITORS/PRODUCERS 

WHAT: 
Latido Festival – San Antonio 2026 
A night where música norteña, corazón, and community collide — across a festival-style setting built for gathering, dancing, and celebrating. Experience the heartbeat of live Mexican music with the legends and rising forces shaping today’s sound, all together on one unforgettable stage. 

WHEN: 
Friday, May 8, 2026 
Gates Open: 2:00 PM 

WHERE: 
Retama Park 
1 Retama Pkwy 
Selma, TX 78154 

TICKETS: 
Start at $49 - EARLY BIRD ON SALE NOW 
● General Admission – $49 (limited) 
● VIP – $99 (limited) 

Tickets and more information available at latidofest.com/market/san-antonio >> 

PHOTOS/VIDEOS 

For available photography, video, and festival branding, visit our online Press Room >> 

CONNECT WITH LATIDO FESTIVAL: 
latidofest.com/market/san-antonio >> 
Instagram >> 

ABOUT SOCIAL HOUSE ENTERTAINMENT 
Social House Entertainment is a Kansas City–based event production company creating large-scale festivals and immersive live experiences across North America. Since 2021, more than 1,000,000 fans have attended Social House events, including its growing portfolio of music festivals such as Tacos & Tequila Festival, PhaseFest, Haywire, and Country Rising. The company also produces a slate of holiday experiences — including Enchant and the branded Coca-Cola Classic Christmas — bringing families, friends, and communities together through shared moments of joy, creativity, and celebration. Driven by innovation and a passion for shared experiences, Social House transforms non-traditional venues into unforgettable, high-impact events for audiences across the continent. 

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FOR MORE INFORMATION: 

Shane Regan 
(253) 241-4407 
shane@socialhouseentertainment.com 

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