Bill Price Complete Dispersal at the 2026 Heritage Place Fall Mixed Sale

By Devon Pierce

OKLAHOMA CITY, OK—September 27, 2026

The 49th Heritage Place Fall Mixed Sale will include the complete dispersal of Oklahoma Quarter Horse Hall of Fame Breeder, Bill Price.

Heritage Place is honored to have the opportunity, and trust not only of Mr. Price but now his family to carry out his wishes and offer this dispersal during the 49 th Heritage Place Fall Mixed Sale.

Bill Price is a name synonymous with good horses when it comes to American Quarter Horse Racing, not only in Oklahoma but throughout the World. Bill Price is ranked 11 th on the AQHA All Time Leading Breeder’s List.

As a breeder Mr. Price’s horses amassed earnings of more than $13 million, 63 Stakes Wins an additional 130+ horses placing or finishing third in stakescompetition.

As an owner he had 1591 starts, 241 wins, 30 Stakes Wins, 64 Stakes placed or thirds, and his horses accumulated earnings of nearly $6 million.

Some of the most respected maternal genetics in the industry are a part of Bill Price’s breeding program. Southern Policy, Frisco Fling, CC Policy, Marys Southern Policy, Dashing Mariah and BP Shes Southern are just a few household names recognized from his program and will be represented in this sale.

The Complete Dispersal will include 45 head of broodmares, yearlings, weanlings, foals in utero and race aged horses in training, sold throughout the sale. It will be a tremendous opportunity for breeders and owners to obtain proven genetics from a program with a 40 year track record of success.

“We would like to thank you for your business and for allowing Heritage Place to remain the place ‘Where Champions Are Sold’ since 1978,” Heritage Place said on behalf of their ownership and management.

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